| Developing And Managing a Successful Payment Cards Business | 
 enlarge | Authors: Jeff H. Slawsky, Samee Zafar
Publisher: Ashgate Publishing
Category: Book
List Price: $114.95
Buy New: $86.97
You Save: $27.98 (24%)
New (16) Used (5) from $86.97
Sales Rank: 297456
Media: Hardcover
Number Of Items: 1
Pages: 202
Shipping Weight (lbs): 1.2
Dimensions (in): 9.7 x 6.6 x 0.8
ISBN: 0566086484
Dewey Decimal Number: 332.7650685
EAN: 9780566086489
ASIN: 0566086484
Publication Date: November 30, 2005
Availability: Usually ships in 1-2 business days
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Product Description
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. "Developing and Managing a Successful Payment Cards Business" offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
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